|
KMID : 1145120180160040509
|
|
Asian Journal of Beauty and Cosmetology
2018 Volume.16 No. 4 p.509 ~ p.521
|
|
|
Brain Waves and Emotional Responses, according to Color Stimulation of Eye Shadows Using Contrast and Similar Color Arrangement
|
|
Kim Min-Kyung
|
|
|
Abstract
|
|
|
Purpose: This study aims to systematically examine the effects of color arrangement on faces using a color application method for eye shadow: the contrast and similar color arrangement.
Method: Three kinds of eye shadows were applied on 30 participants (women in their 20s) with no eye make-up eyes (Non), depending on the contrast and similar color arrangement, method respectively. The coefficient of variation for brain waves (CVBs) and corner frequencies (SEF50, 90) were analyzed by measuring their brain waves as well as the scale values of eight pairs of emotional adjectives by introducing the average preference index (API). Statistical analysis of EEG and emotional evaluation was performed using SPSS, followed by repeated measure analysis of variance and post-test with Tukey's test at 95% confidence level.
Results: Both concentration and awareness index, β, and γ wave, of the contrast color arrangement of eye shadows were entirely more activated than the similar color arrangement with an especially, high increase for the black/white color arrangement. The activity was also stronger for the red-purple/blue color arrangement, among the similar color arrangement stimulation. The contrast color arrangement was commonly evaluated as hard, strong, and heavy, while the similar color arrangement was also commonly evaluated as soft, dynamic, feminine, brilliant, and bright. As the contrast of eye shadow and API reaction of similar color scheme were evaluated as positive (+), the degree of activity of β wave was small.
Conclusion: The results of brain waves and emotional responses, to the color arrangement of eye shadows supposedly played an assistive role in producing effective images and improved interfaces, to establish a foundation for the quantitative DB of effects of eye shadow color arrangement.
|
|
|
KEYWORD
|
|
|
Brain waves, Emotional responses, Eye shadows, Contrast color arrangement, Similar color arrangement
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|
|